Tia Collard

Where AI Actually Makes You Money

10.45am – 11.15am

Seminar Description

AI is everywhere, but very few businesses are seeing a return. This session pulls back the curtain on how AI actually makes money in real organisations. Drawing on experience working with over 100 businesses, it explores where AI delivers genuine profit, where it drains money, and how to spot the difference. Attendees will leave with a clear understanding of what makes AI commercially worthwhile – and when not to invest.

Speaker Bio

Tia Collard is CEO of fiftyminds, where she leads a team that has advised on and built practical AI and automation solutions for over 100 businesses, helping them increase profit and scale without unnecessary overhead. Respected for bringing clarity to a noisy AI landscape, Tia specialises in identifying where AI genuinely makes financial sense, how to apply it responsibly, and when it is the wrong investment.