Ricci Colla

Your Plan Is Lying To You

10.30am – 10.50am

Seminar Description

Every business has a plan, but many quietly become the thing slowing you down. When the market changes every week, thick documents and confident predictions can turn into expensive comfort blankets. This session introduces a simpler, sharper way to plan, giving you real clarity and the confidence to make strong decisions when it matters most.

Speaker Bio

Ricci works with leaders and founders to build businesses that can make better decisions in uncertain environments. With experience supporting organisations from early stage startups to established companies, Ricci focuses on turning planning from a paperwork exercise into a practical advantage. Drawing on real world commercial experience, behavioural insight, and plans in action, Ricci helps teams challenge hidden assumptions, improve clarity, and respond faster to change without losing direction. Rather than offering theory, Ricci brings tools leaders can immediately apply to strengthen alignment, prioritisation, and execution. Audiences value the honest, thoughtful approach and leave with a clearer understanding of why plans fail, what to do differently, and how to create momentum in complex conditions.

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