Sarah Edwards

Stop Wasting Money on Marketing: Make it a Profitable Investment

11.30am – 11.50am

Seminar Description

If you’ve ever spent money on marketing and wondered where it went, this session is for you. The problem is often not the tactics, but the lack of strategy behind them. This very practical masterclass runs through the essential questions every business needs to answer to build a plan that actually delivers ROI. You’ll leave with a practical framework, a free 90-day workbook to start building your strategy straight away, and the actual questions Sarah uses with the businesses she works with.

Speaker Bio

Sarah Edwards is the founder of Frog Marketing, a UK marketing consultancy recognised by the Financial Times as one of the UK’s top marketing companies. With over 20 years of experience working with organisations including Thames Water, WaterAid, Reuters Institute, and RM, she combines strategic thinking and practical knowledge to help businesses create marketing plans that actually deliver a return on investment. As a Certified StoryBrand Guide, Sarah works with business owners and leadership teams who are serious about building proper marketing foundations rather than relying on scattergun tactics that waste budget. Known for her honest, straight-talking approach, her talks cut through the noise and give audiences something they can actually use.

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