Xander & Ryan

The Power of Storytelling in Video Marketing

2pm – 2.20pm

Seminar Description

Exploring how story turns video from “content” into connection. Learn how to use real people, real moments, and clear narrative structure to engage prospects, build trust with customers, and make your message memorable. We will break down what makes a story compelling, how to find stories inside your business, and practical ways to show them on camera, from testimonials to behind-the-scenes and brand films.

Speaker Bio

Xander Wild and Ryan Whitehead are the co-founders of River Axe Media, story-led, engagement-driven video strategists who help organisations tell stories that connect. We blend cinematic production with practical marketing thinking, turning lived experience, customer success, and behind-the-scenes insight into content that earns attention and builds trust. From testimonial films to event capture and branded documentaries, our work focuses on people first, because that’s what audiences remember. We keep the process collaborative and straightforward, so clients feel supported from idea to final edit. Our goal is simple: make videos that feel human, look professional, and help brands engage the audiences they care about.